The event was held over two days at the prestigious Hurlingham Club in Fulham and was attended by 1,500 people. The Telegraph’s drinks experts Susy Atkins, Neil Ridley and Joel Harrison (who had previously described DJ’s Cold Infusion Pockets as “ginnovation”) hosted the event, which was a unique chance for guests to discover more than 50 bestselling gin and tonic brands from around the globe, including D1 London Gin which is part of the DJ’s stable.
Dominic Limbrey, DJ’s managing director said: “It was the perfect venue and audience to introduce our new range of DJ’s Cold Infusion Pockets. We were delighted with the positive feedback we received from everyone who sampled them. We want to provide choices for how consumers can drink their spirits, fulfilling an increasing demand for flavours whilst remaining true to the tradition of how gin and vodka are made. We are very proud of the flavours that we have created with DJ’s, which will enable people to liven up their drinks without compromising the integrity of the spirit or adding any unnecessary sugar or sweeteners to their drinks.”